Course Objective Welcome to class! This course Will provide a solid understanding of sustainable development (SD) and the implications of SD on marketing strategy and marketing plan development. ThlS Will include a thorough understanding of the emerging principles of SD marketing and how to apply them; gaining organizational buy in; building SD marketing plans; implications for branding; implications for strategic planning. Students Will be required to develop and present an SD marketing plan.
The course is designed to build skills: to apply to your current job in marketing or environmental management; to prepare or career shift to fas sustainable develop ar 2 marketing and developments on how to gain in strategic marketin nd . • – to view next*ge support for SD in you Bulletin Description Green, or environmental, marketing is being replaced by sustainable development (SD) marketing—sometimes called the three Ps (people, planet, and profit). Corporations must move to embrace SD in order to supv’ive in the 21st century.
Todavs successful marketers must learn new skills that apply SD principles to strategic marketing and branding. ThlS course covers: the principles of SD, the factors leading to SD, how lobalization and urbanization is pushing us toward SD at hyper speed, implications for strategic marketing and branding; the 10 commandments of SD marketing’ todays landscape—the leaders and the laggards. Includes guest lecturers and case studies prerequisi Prerequisites: Strategic Marketing Management/X50. 235 or at least 3 years of marketing management experience. This course is applicable toward: Certificate in Marketing Management Class Description The classes Will be a combination of lectures, class discussions, case studies, guest lectures from practitioners and a final real world SD marketing communications solution. Emphasis Will focus on tangible knowledge, application, and results rooted in theoty – but presented in real business situatlons. Class Structure Classes Will start weekly at 7:00 pm.
Students are expected to be on time. Please turn off cell phones and PDA’s prior to class Course Requrements Students are expected to attend all 8 sessions, to have their assignments completed on time and to participate in class discussions and critiques of business cases. Course Grading Breakdown: Attendance and class participation – 20% Pre-Class assignments/Case Analysis – 40% Final project – Grades Will be assigned in accordance with NYIJ policy.