Marketing research toddy
1. Title: oddy chocolate Powder 2. Background Research: Toddy was established in 1930 by Puerto Rican Pedro Erasmo Santiago. on March 15, 1933, Pedro Erasmo Santiago got licensed by the provisory government of Getúlio Vargas to commercialize the product in Brazil. He innovated in advertising campaigns even though contracting airplanes to write the name of the product with smoke in skies of Rio de JaneiroReason for research.
This paper ams to improve the knowledge of the powdered chocolate market, focused on the marketing international students on TAFE behavior about making choices for a efinitive powdered results of a theoretic OFY concurred powdered oc. W. p view nent page qualitative research t understanding about support to the qualitative research. Keywords dy presents the behavior in the practical and ta to able an initial hoices and being the Consumers Behavior; Market Research; Marketing Strategies; Powdered Chocolate Market. 3.
Objectives: The overall objectives is discover how many Australian student, in Sydney Ultimo, TAFE, semester 1 2012 to page 201 2, would like to replace the chocolate powder in their meals with Toddy. This information Will be important and essential to know if possible to stock Toddy chocolate powder in all point of sale (POS) as supermarket, convenience store and etc. This has been broken into the following sub-ob]ectives: What prefers chocolate powder of students in Australia? Is possible to sell this new product on TAFE canteen?
The marketing international student Will accept a new brand of chocolate powder? 4. Methodology Primary Research am going to do survey, focus group to improve my research. Will distribute 20 questionnaires for marketing international tudents at 12:00 on 27 March 2012, in roam X Ultimo Tafe, Thomas St, Sydney (Copy of survey attached). choose Convenience sampling, in wich researches control sampling down to the element level and actively use judgment regarding the representativeness of elements.
An example of judgment sampling is test market selection, in which individual cities are chosen to be representative of many others. (Sudman, 1998 p. 348). The questionnaire Will be delivered at break time in cafeteria imagine that is the best time and best place to apply these questionnaire. would that the international studen est time and best place to apply these questionnaire. would that the international students are rny sampling. The international students who applied the questionnaire Will received a free sample ofToddy chocolate powder.
Focus Group A focus group usually consists of six to fifteen people drawn from a population relevant to a company’s marketing activities. These people have been contacted by a research company and asked to come to a group discussion on the indicated topic- (Sudman, 1998, page 185) Will moderate a focus group Qualitative research techniques 04 uestions bellow With 8 marketing international students at 1 0:00 to 10:30 on 23 March, 2012, in roam 64:29 Ultimo TAFE, Thomas ST.
Questions: What do you know about Toddy chocolate powder? Would you like to buy Toddy chocolate powder? How much dollars do you usually spend when you buy a nfluences the amount of chocolate powder on the purchase? Secondary Resear The secondary Research be done by book with market and research information; beverage and foods Australians websites, newspaper and and periodicals with information about marketing research proposal. 3
